How to Stand Out on a B2B Platform Like Maison Source: A Guide for Artisans & Brands

In today’s design world, being discovered by interior professionals isn’t about casting the widest net, it’s about standing out to the right audience.

On a curated B2B platform like Maison Source, your collection sits alongside some of the most talented artisans and brands in the world.

The question is: how do you ensure your brand doesn’t just get seen but remembered, specified, and ordered?The good news? You don’t need a huge marketing team or a slick sales operation. What you do need is a thoughtful approach to presenting your brand, your story, and your products in a way that speaks directly to interior professionals.

Let’s walk through it:

1. Lead with Your Story
Interior designers aren’t simply buying products, they’re buying into a story they can share with their clients. Your craftsmanship, inspiration, and process are what transform your products from commodities into conversation pieces.

Ask yourself:

• What makes your brand’s origin unique?
• What inspires your designs?
• What do you stand for as a maker or brand?

Tip: Use Maison Source’s brand profile sections to bring your story to life. Include a few well-shot images of your workshop, behind-the-scenes moments, or the materials you work with.

2. Curate, Don’t Overwhelm
Design professionals are curators by nature and they appreciate curation from you as well. Instead of uploading your full catalogue, start by presenting a focused, well-edited selection that showcases the essence of your work.

Think of your Maison Source storefront as your digital trade show booth: highlight your strongest, most representative pieces that make a first impression.

Include:

• Hero products that define your aesthetic
• A balance of bestselling and aspirational pieces.
• Variations that demonstrate your customization capabilities.

3. Invest in Exceptional Imagery
On a digital platform, photography is everything. Designers need to visualize how your products will live in their projects — and your images need to do that heavy lifting.
Your images should:

• Be high-resolution and professionally shot.
• Showcase products in beautiful, real-life settings.
• Include close-ups of materials, textures, and craftsmanship.
• Use natural light and neutral backgrounds where possible.

Tip: Lifestyle shots help designers imagine your products in their projects. Flat, catalog-style shots help them see the details.

4. Be Transparent with Information

Designers work on tight schedules. The more information you provide upfront, the faster and easier it is for them to specify your products.
Ensure your listings include:

• Clear dimensions & weight
• Material descriptions
• Finish options
• Lead times
• Minimum order quantities
• Shipping details

Tip: Transparency builds trust — and repeat business.

5. Offer Trade-Friendly Terms
Interior designers are professional buyers — they appreciate suppliers who understand their needs. Competitive trade pricing, realistic lead times, customization options, and responsive communication all play a role in winning — and keeping — trade business.

Maison Source helps structure this for you, but your flexibility and professionalism will make you a supplier designers want to work with again and again.

6. Communicate Like a Partner
Designers often need quick answers: Can this be made in a custom size? Is this fabric available? Can you meet a client deadline? Being responsive and collaborative signals that you’re not just a supplier — you’re a true partner in their project. Tip: Maison Source’s messaging system makes it easy to respond promptly and professionally to inquiries.

7. Leverage Maison Source’s Marketing Tools
As Maison Source grows, you’ll have access to marketing features designed to increase your exposure to qualified trade buyers.

• Participate in seasonal product features. *Submit pieces for curated collections.
• Collaborate on content that tells your brand’s story.

Benefit from Maison Source’s promotional campaigns to its growing design audience.

Tip: Early suppliers get priority placement in marketing features, take advantage of this during your onboarding phase.

8. Build Long-Term Relationships
Ultimately, B2B marketplaces like Maison Source are not about one-off sales, they’re about building relationships that fuel your business long-term.

Every designer you work with has the potential to bring you multiple projects, valuable referrals, and opportunities you may never have accessed otherwise.

When you combine beautiful product with excellent service, designers become your most powerful advocates.

In short… Maison Source isn’t just a platform, it’s a stage. And when you show up prepared, polished, and professional, the right buyers notice. Early suppliers have the unique opportunity to help shape the community and reap the rewards of being first movers as the platform grows.